The Android One Budget Smartphone Initiative

Android One

Android One

One of the highlights of the recent Google I/O developer conference was the new Android One program. This initiative has been designed especially for low-cost Android devices, where engineers from Google will design hardware and partner manufacturers will simply put that hardware into production.

Android One

Android One

The problem the Android One initiative addresses lies with how budget smartphones are made. You see, a budget smartphone is a hard device to get right because you have to provide an adequate and trouble-free experience at a very low price. And for this manufacturers tweak and fettle with hardware to reach the perfect balance between price and performance. Now of course, all of this takes a lot of time. And Google think this is simply just a waste of a company’s resources.

So it’s taking matters into its own hands of designing a budget Android smartphone. How this will work is that Google’s engineers will design hardware that costs less and runs the latest version of Android flawlessly. This will save the hardware partners the time and resources it would normally take to design such a device. Another advantage is user satisfaction. Because this will be essentially a Google-made device, it will get the same preferential treatment as current Nexus devices and other Google Play Edition products. So not only will you have a low-cost device, but it will always have the latest version of Android. These capabilities have been virtually unheard of in low cost Android devices.

Android One

Android One

The only reference design for the Android One project Google has announced so far is a smartphone that has a 4.5 inch display, an SD card slot, and a dual-SIM architecture. Initially Google will be teaming up with Indian smartphone manufacturers Karbonn and Spice, as India has an enormous market for budget smartphones.