Keeping up with mobile strategies and cross-channel approaches seems like a never-ending task. Today’s evolving digital landscape means business owners and marketers need to move quickly to remain top-of-mind. According to Juniper Research, retailers are expected to invest $55 billion in mobile by 2015, more than double the $28 billion spent last year. Today, mobile marketing is a must. Whether you’re looking to amp up your mobile efforts, or you are just getting started, consider these key steps to getting ahead of the competition.
Your website is packed with beautiful graphics, complete with information and topped off with flashy design. Now how does it look on your mobile device? Do the distorted images and cut-off home page make getting to information a carpal tunnel-inducing task? You’re no longer just vying for the attention of customers against your competitors. You’re vying for consumer interest across a variety of connected devices. From smartphones, desktops and tablets, if your company message isn’t conveyed across the board, consumers will move on without haste. A responsive website means more than adapting to various mobile platforms. It means your visitors are experiencing a pleasant visit to your site, making them more eager to stay (and hopefully buy). Mulberry handbag company exemplifies the art of responsive design. Its clean and simple web catalog displays the sleek luxury handbags using a simple grid layout. The easy desktop navigation also translates onto smaller screens for smartphone and table use.
Now that you’ve got their attention, turn those leads into customers with a marketing plan built to suit their mobile lifestyle. Reaching out and engaging with consumers without mobile integration means losing valuable prospects. Because mobile devices are part of a consumer’s everyday life, target your leads with unique offers they can access from any device. Not sure where to start? Focus on these key basics to get in the hang of mobile marketing: Lead Generation: An attention-grabbing landing page is a great way to generate leads. The trick is to make it short and sweet, especially for smartphone and tablet users looking to gain information fast. Make signing up a no-brainer with an offer that’s too good to pass up. Communication: Frequent yet not overbearing communication is a must. Programs like MailChimp help business owners easily integrate e-mail campaigns that seamlessly adapt to any device. You can also manage and revise your campaigns on the go as well as add new subscribers, make notes and send campaigns from any device. One-of-a-Kind Propositions: When a prospect has willingly signed up to receive marketing messages from you, you’ve hit a marketing gold mine. This group of VIP subscribers deserves unique deals only offered to loyal followers of your brand. Tailor deals, specials and coupons suited only for them. This provides incentive to spread word of mouth to the not-yet worthy non-subscribers.
Keep up with Growth
With a fully optimized mobile strategy, you’ll need equally integrated management tools keep up with your growing database. Just like your customers, a big shiny desktop computer isn’t always at your disposal. Mobile customer relationship management systems as well as versatile accounting programs are a must. Using programs like QuickBooks makes it easy to stay organized on all your devices, wherever you go throughout your day. The software enables users to sync data automatically across your connective channels while keeping your data securely stored.