Internet giant Google has acquired popular thermostat maker Nest for a cool 3.2 billion dollars. Of course, that’s a lot of money for a company whose products are a smoke detector and a thermostat. But those products aren’t just run of the mill domestic appliances. You see, these Nest products are in fact smart devices, that sync with the owner’s smartphone and provide a LOT of useful data. And that is the main reason Google is so interested in their products. So how exactly will it affect Google, and importantly, us?
Google already have a huge internet services network that millions of people around the world use. And Google offers these services mostly for free. Why though? Well, data is the answer. Through all of these services, Google extracts precious data that it is then able to use for advertising, and as business intelligence for other companies. Nest’s products will be another huge source of data for the company, providing a new insight to people’s behaviors.
By using the data gathered from the Nest devices, Google will be able to better target their ads. For example, if Google can see that your thermostat is set up to heat your room, you might get offers for central heating systems, blankets, warm clothes and such things. This is just the tip of the iceberg of advertising.
Integration of Services
Google already have a large user base thanks to Android. And with potentially two other devices monitoring a user’s surroundings, Google will be able to better integrate their services for the user. Temperature is a very simple thing which comes to mind. But it bring a lot of other utilities like health advice, suggested exercise routines and what not. Google have opened a whole new set of options into becoming a part of a user’s life with Nest.
Nest’s products aren’t just smart and intuitive, but they’re design masterpieces as well. The fact that Apple Stores sell Nest products is proof of this. Nest was actually founded by ex-Apple employees who worked on the iPod, so it’s no surprise that the design of the Nest products turned out to be so good. And we could see the influence of these designers in the next Google products.
New Everyday Products
Now that Nest have a large company funding them possibly limitless amounts of money, they can think about bringing more products to the market. And now that Google have such a renowned name under their belt, they might finally give us a smartwatch, a fitness band, or any other product that normally wouldn’t fit in Google’s own brand values.