New Protection Plans Safeguard Unlocked Devices for Fast Growing Segment of Mobile Consumers
12/9/2013 Kirkland, Washington
GSM Nation, the nation’s premier independent retailer of unlocked mobile devices, is pleased to announce the launch of its partnership with SquareTrade, the #1-rated protection plan provider for electronics. Now, GSM Nation customers in the United States will be able to purchase SquareTrade coverage to safeguard their unlocked devices against damage.
SquareTrade protects consumer electronics and appliances from malfunctions, accidental damage, and life’s frequent mishaps: Americans have spent more than $13B replacing and repairing damaged smartphones. To ensure customers receive fast and exceptional service, SquareTrade uses innovative technology to support its zero-hassle claims process. Customers can file and manage their claims online, via their mobile phone, or through SquareTrade’s San Francisco-based contact center.
“By linking GSM Nation’s secure, transparent and easy shopping experience with the #1 rated protection plan, we are offering an unbeatable combination for today’s unlocked phone user,” commented Steve Abernethy, president and CEO of SquareTrade. “This partnership makes it convenient and affordable for people to protect their phones from the unanticipated events that happen in our daily lives.”
As consumers opt for greater independence from carriers and contract options that subsidize phones, contract-free services and unlocked phones are becoming increasingly attractive. According to the CTIA Wireless Association, the prepaid wireless market in the US has exploded in the past five years, growing from 18% of total wireless accounts in 2008 to 23% market share in 2013.
“Our customers represent a growing sector of the mobile market and we are focused on delivering the features and functionality these consumers demand,” said GSM Nation CEO, Ahmed Khattak. “Protection from the drops and spills of daily life is a natural extension of GSM’s comprehensive offerings, and we are delighted to partner with SquareTrade – the industry leader known for top notch protection and world class customer service – to make that a reality for our customers.”
With SquareTrade, GSM Nation’s customers will now be able to enjoy protection beyond the limited, traditional manufacturer’s warranty. Customers can purchase SquareTrade Protection Plans online at www.gsmnation.com within 30 days of purchasing their device.
About GSM Nation
Founded in 2010, GSM Nation is a premium online phone retailer and wholesaler, serving merchants and end-users around the globe. GSM Nation has always placed a premium on the customer experience, striving to deliver the latest unlocked devices at competitive rates, while maintaining unparalleled customer service ratings. Since launching, GSM Nation has generated over $100MM in global sales. Bloomberg Businessweek named GSM Nation as one of the top 25 most promising companies of 2011. In 2012, GSM Nation was named as one of the top 100 companies of 2012 by Empact100, and was awarded the title of “Most Disruptive Company” during the Empact ceremony at The White House. Recently, GSM Nation has been recognized in Entrepreneur and Forbes magazines for it’s focus on innovation and the growth the company has delivered over the last three-years while maintaining a lean business structure. Headquartered in Washington, D.C., GSM Nation is privately held. For more information, visit www.gsmnation.com.
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to www.squaretrade.com.
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