Why A Gold iPhone 5S Won’t Save Apple

Gold iPhone 5S

Gold iPhone 5S

The rumor mill has been going strong this week with leaked photo after leaked photo showing a gold iPhone 5S which will supposedly be launched alongside the regular black and silver versions. Analysts say that the gold iPhone 5S is a response to a growing trend towards gold and orange smartphones in the Asia-Pacific market. Fair enough, but it seems there’s another side to this. Has Apple really become that desperate that it’s coming out with new color options for the iPhone? In our opinion, this is not a very positive sign of what’s going on at Cupertino.

Gold iPhone 5S

Gold iPhone 5S

Earlier this year, Apple unveiled the iOS 7, complete with a minimalist redesign that it hoped would go well with the new flat-design trend. Unfortunately, many people saw through this gimmick and recognized the real problem – Apple has run out of ideas. Instead of introducing some revolutionary features, Apple gave us some new graphics albeit that was also overdue. That’s what’s wrong with the gold iPhone 5S. It’s covered in glitter, glitter that’s hiding a problem.

From the leaked photos, it is apparent that the new iPhone 5S will be physically the same as the iPhone 5. There have been rumors about a new fingerprint sensor being integrated into the phone but really, that’s not enough. Some may think it’s a bit harsh to press on Apple for continued innovation as the smartphone market has reached a saturation point as far as new features are concerned. But that’s what was different about Apple. When the iPhone 4 was launched, nothing came close to the user experience it offered with its crisp Retina display and extra-fluid interface. Fast forward now and all that’s new about the iPhone 5S is a gold trim option.

Moto X is a ground-breaking Android smartphone

Moto X is a ground-breaking Android smartphone

It’s not harsh, but it’s very rational to expect much more from Apple. They charge a large premium for their iPhone. Comparable Android smartphones usually have stronger internals and more up to date user interfaces. People are excited that iOS 7 will give them widgets. Right, wonder where that idea came from? It’s these cheap gimmicks that disappoint us. The recently released Moto X showed the world that there’s still a lot more to be done as far as user experience is concerned. It is easily one of the most important smartphones of the year, if not the most important. It followed its own path and critics loved it. Even the new LG G2 has some cute tricks of its own. For ease of use, LG put the volume buttons and the sleep button at the back, as they noticed that people are prone to losing grip when pressing the sleep button on larger smartphones. Apple gave us Apple Maps, and that requires no further explanation.

Gold iPhone 5S

Gold iPhone 5S

Android is only going to get stronger while Apple keep offering extra color options for their premium smartphone. The rumored iPhone 5C is a clear indication that Apple is bending to market trends. And that’s not a good sign for Apple fanatics, who previously could rightly claim that the company they support made the most innovative products. Not anymore.