Five Reasons Why Nokia Has Failed Its Customers Of Late

 

Reasons Why Nokia Fails Its Customers

Courtesy: ZDNet

 

Introduction To Five Reasons Why Nokia Has Failed Its Customers Of Late

We have previously had a series of posts, including this, on how Nokia has been in and out of the scene with its latest mobile phones. Sure, it has also hit right back in business with some significant comebacks in the distant past but the franchise has been in a bit of a stalemate situation. This failure has mainly been a corollary of being unable produce the goods that could help it win back enough fans that once fancied being part of the creed. For this very reason, we wish to enlighten you with the five reasons why Nokia has failed its customers of late in this particular post.

 

Slow And Steady Doesn’t Quite Win The Race Everytime

Nokia may have been the King of the Ring when the mobile industry was still fresh on the course and it seemed like it had the entire market in its pocket (nothing cynical implied), but what used to be a happy hunting ground for Nokia eventually turned out to be a barren field of late. This is largely attributed to Nokia’s decision to keep the affair with Symbian going for longer, hoping to milk it as much as it possibly could. The choice seems to have jolted Nokia pretty badly. With fierce competitors posing challenges from here, there and everywhere, Symbian found itself in the middle of nowhere as it continued to show signs of ageing while others exhibited considerable progress. Unlike Samsung, that took a more practical approach by keeping Android in the mold, Nokia failed to play its cards right by persisting with Symbian.

 

Nokia Puts Customers Into The Corridor Of Uncertainty

One thing that absolutely annoys customers to the extent that it makes them tear their hair out is to have such phones offered to them that manage performance in bits and pieces instead of boasting perfection. Nokia tries to back this tactic by saying that it is a customer’s right to have multiple choices available to him/her. This would mean that customers can choose between a ‘really’ good phone and another one that is rather dabbed down in regards to design and performance. Sounds just about perfect, right? Not quite, especially when the customer is made to go through all the hassle of finding features in bits and pieces on different phones. Say, if one feature is available on one phone, there’s no sign of it on another. Talk about making life a living hell for the customer.

 

Incorporating The Unnecessary And Divorcing The Better

Nokia has been experiencing declining sales alright; it has come to pass with reasons ofcourse. What customers do not like is being stuck with a series of features that they would not even imagine using more often than not. It is clearly a waste of effort and money on something that simply should not be there on a smartphone. HDMI out is one example. This is one feature that has hardly been something that many users have been looking for over the years; infact, they have been least bothered by its inclusion. Instead of a wasted effort like this, wireless charging can be one amenity that can genuinely put users to ease. Similarly, various issues linked to Radio apps need to be sorted instead of just throwing them at users in an unpolished, raw form.

 

Barely Scraping by In a Saturated Market

As mentioned before, Nokia has not exactly managed to come to grips with the advancing mobile environment. A modern environment, ofcourse, means more challenges which demands more modern features from a phone. Nokia has completely failed to follow a straightforward script, it seems. While LTE and NFC are starting to become necessities on other phones, Nokia still continues to struggle with getting the most basic apps right which constantly keeps the customer squirming in his seat. It is these little things that can tilt the balance in favour of a mobile franchise but Nokia seems to turn a deaf ear to all such things and continues to get its footing wrong. However, once these are sorted there is no doubt that Nokia will see the highs it has been deprived of.

 

Lacks The X-Factor; A Luxury That Many Others Enjoy

The advent of Apple on the scene nearly meant curtains for a nose-diving Nokia franchise. Innovation and class from Apple has taken it a long way ahead and really separated it from all the rest. Excellent bit of execution from Samsung has also earned it a respectable position in the mobile industry and helped it rise among the ranks. While this meant that Apple and Samsung were quickly making their mark in the industry, it also meant that they were inducing the sort of pulling effect that just plucked out a great number of fans from Nokia, ultimately depriving it of its dominance that it once enjoyed over all the rest. Moreover, this brilliant bit of execution has also been a corollary of decent pricing strategies which Nokia, yet again, has struggled with. Bang for buck is what the customer is after, and rightly so. Nokia has failed its customers in this regard all the same following the release of its Symbian and Windows Phone smartphones. Lack of features to start with, then high prices for oh so less features is no less than adding salt to the wound.

The Verdict

These, in our opinion, are the five major reasons Nokia is on the brink of a make or break holiday season. Nokia really needs strong sales with its new Windows Phone line-up led by the impressive Lumia 920 or it could mean lights out for Finnish giant since it has more or less tied its fate with Microsoft’s OS. With strong sales of the iPhone 5, Samsung Galaxy S3 (Galaxy S4 in the works according to rumours) and an upcoming Nexus phone, it is not going to be an easy task for Nokia. But regardless of how it may seem, we do not expect Nokia to go down without a fight.