Google is set to put its foot down on Piracy




Google must have developed quite an affinity with algorithms of late, especially ones that handle affairs with piracy in Google search results. Understandably so- Google has been trying to battle out piracy and keep it at bay, rather than surfacing around its search, in a long time now. With the likes of another way forward in this regard, Google is set to put its foot down on piracy in its search seems like one more method from Google of making pirates looks bad as always (too bad, it muddles up all charisma that a pirate may have to uphold).


This operation cleanup has been said to commence this coming week, almost exactly following three months when the search engine designed a transparency initiative whereby Google would keep strict note of firms that made copyrights removal requests and the domains against which these requests would be shared. Exceptions, however, included Google’s very own Youtube and Blogger (hmm, now does that smell like bias to you?). The latest move from Google against piracy in search results conveniently tops the former with yet another layer of security and we may safely call it somewhat an enhancement over the last anti-piracy check by Google.


Baffled? Wondering what on earth is going on here? Well, Google gives its assurances that the idea is to encourage the use of legally genuine content, and eradicate all sorts of piracy from its vicinity. With the brand new algorithm established Google will take note of all the copyright removal notices received by websites and quite simply, the ones with the most removal notices will sink down below in Google search results (talk about adding insult to injury). The system may sound a bit unfair to some because of the likelihood of some websites striving to make its rival firms look bad by castling them down the Google search lane but Google’s counter-notice tools is said to keep the balance between what’s originally bad and what’s made to look bad.


It is interesting to note what Google had to say in connection with the new system on a corporate blog, “Transparency is a crucial element to making this system work well”. Furthermore, Google also went on to report on a corporate blog, “Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular web page does or does not violate copyright law.”
Google added, ..while this new signal will influence the ranking of some search results, we won’t be removing any pages from search results unless we receive a valid copyright removal notice from the rights owner.”


Following the verification by Google on the new system against piracy in search results, all eyes are on Google with respect to this latest move. Besides the effectiveness of the task, what’s going to be even more crucial is how people react to this and how this will, in turn affect Google. It is an established fact that Google really has no margin of error to its avail and the loss of market share in this pursuit against piracy would be the last thing Google would want. The world is a land of opportunity indeed, so there is a great chance of people migrating to other search engines and might as well retaliate to this anti-piracy move rather fiercely where an outburst could easily cost Google, immensely. Only time will tell whether the sort of ‘cleanliness’ Google wants to prevail will actually do so or if it would all end up being a fancy little daydream. Let’s see how things unfold.


via: TechRadar