“BLU” is the new black – if you are referring to a sleek, full featured unlocked smartphone at an affordable price. When it comes to the big names in smartphones, you may not have heard of BLU, and you wouldn’t be alone. But BLU has been a leading manufacturer of digital handsets for several years in Latin America, and is just making inroads in other markets such as the US.
While it’s true that BLU may not have the raw power and feature sets of some of the more well-known names such as LG, HTC, Samsung, or Motorola, for an entry level smartphone, the BLU Studio 5.3 Black is worth a closer look. Oh, and BTW the 5.3 is also available in white.
Let’s be honest, if you are in the market for a high-end Android smartphone and expect the BLU to perform like a Samsung Galaxy S or a Motorola Atrix 4G, you will be sadly disappointed. However, for an unlocked Android smartphone for less than $240 it is an excellent choice for a person wishing to enter the world of smartphones with a limited budget.
What it’s Got
The BLU is adequately powered by a single-core 800 MHz processor, complete with 512MB of RAM and 8 Gigs of internal storage. It has a Micro-SD slot, and a 5-megapixel primary camera on the rear of modest image quality.
It has a large 5.3-inch screen, hence the name, giving it a look and profile similar to that of a Samsung Galaxy Note. Unlike many other off-brand smartphones in this price category, the BLU does not look or feel like a cheap imported knock-off. The capacitive screen is much more responsive than you might expect on such a low-cost phone, and the BLU 5.3’s processor is powerful enough to run the Gingerbread 2.3 OS relatively fast.
Surprisingly for a low-priced phone, there are two cameras. The BLU has a secondary front-facing camera for video conferencing. Perhaps the best feature of the BLU 5.3 is its huge battery. The BLU is equipped with a 2,500 mAh battery that delivers up to 8 hours of continuous talk time, and a whopping 700 hours in standby!
What it’s Not
In size and dimension the BLU may look like a Galaxy Note, but that is where the similarity ends. It would not be fair to compare the two head-to-head, and that is not the intention of this review. If you want the features and functionality of a $400 cell phone like the Galaxy Note, then guess what? You will have to spend $400.
But if you are looking for a decent quality, Android smartphone for basic operations at a very good price, then buying an unlocked BLU Smartphone can make you happy, while saving you some green!