A new year is upon us. Yes, it is that time of the year again. Analysts crunch out numbers and quantify their claims about who profited and who lost. Android vs iOS rivalry makes for an interesting debate in these circumstances. Over the past few years, the two have led the smartphone market. This dominance earned them a combined market share of 87.9 percent by October 2012, according to comScore, a digital research firm. The lead seems to have a will of its own; it continues to grow. However, Android vs iOS rivalry is also an interesting contest in this regard. Let’s find out which one has been a more impact player in 2012.
Android vs iOS: What iOS Has Achieved
iOS has done significantly well to attract developers. Ofcourse, that involves appropriately compensating developers for the hard work they put into app development. This trend has invited even more developers in the year 2012. This is why we see even more quality apps hit the iTunes store. Apple has generated over $5.4 per day this year, thanks to the fitting standards maintained.
While quality apps are a good way to convince users to spend in the way of iOS, there are certainly advantages from an investor’s perspective. In the US alone, Apple has gained a market share of 53.3 percent. This has been recorded as a 17.5 percent rise from where Apple was about a year ago. This is marked as the highest sales share that Apple has achieved in a lifetime.
Apple does not seem to have lost its money making ways; that counts as a plus. Not only do the iDevices (iPhone/iPad) generate revenues following the release but potential users spend an awful lot of money before launch. Ofcourse, the hardware sells like hotcakes and it has continued to follow the same trend in 2012. No wonder Apple benefits from about 3/4th the profit of the entire smartphone industry. Even in year 2012, Apple hardware sales generated income worth of over $25,922 to shareholders.
Android vs iOS: What Android Has Achieved
Android has always had the upperhand over Apple in regards to worldwide sales. As per reports from IDC, about 136 million Android smartphones were shipped in the third quarter of 2012. This translates into a figure that is almost double of what Android achieved last year. This is a significant rise compared to Apple’s rise of merely 57 percent units.
Android continues to benefit from its support on a wide variety of devices. From the most premium handsets to low end phones, Android has been the choice of many in 2012. It continues to cater a large majority and the figures clearly show that. A market share of 75 percent in Android’s favour in the third quarter stamps Android’s lead as a result.
Even Ramon Llamas from IDC notes that ‘’Android has effectively outpaced the market and taken market share from the competition.” It is important to note, though, that number crunching isn’t everything. Users also have a big say in the success of major players. Android might not have made Google money like Apple in 2012, but it quite appreciably remains cheap, efficient and does the job.
People continue to see it as an excellent work tool. Think of it as a Toyota up against a Jaguar. While Jaguar may account for significant markups and encourages customer loyalty, Toyota remains the choice of most. Moreover, free apps on Android may have generated very less revenue via in-app purchases but it has certainly kept users coming back to Android .
Android vs iOS: Who Is The Bigger Player?
There is absolutely no denying that Android has led the smartphones industry in the year 2012. However, sales figures alone do not decide a winner. Both, Android and iOS have seen highs and lows this year. In hindsight, Apple seems to have achieved a lot with a growing share of smartphones from 35.8 percent to 53.3 percent.
Conversely, Android has benefited from its support on a wide range of devices and retained its dominance in the industry; its economy-driven status seems to have appealed the world yet again.
You take your pick between Android and iOS and tell us who you think is the big boy in the block.